| The business plan we will craft for you will contain the following: |
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| Executive Summary |
 Overview
Form of business (partnership, corporation, etc.)
Goals and objectives: Business profile (including target dates and timelines)
History
Financing request and proposed terms and payoff |
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| Description of Service |
The legal structure
Principal ownership
Physical location and facilities
Goals and objectives for the business
Anticipated changes that will affect business operations |
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| Market Analysis |
Market size (5 year)
Current similar offerings / competitors
Target customers
Definition of space (venues)
5-year growth projection of company sales
Potential new entrants and specific threats |
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| Product Plan |
Initial product or service offering
Functionality / features / benefits
Define customer experience
Likely modifications through 5 years |
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| Technical Plan |
Systems needed / impacted
Programming resources required
Facilities |
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| Sales and Service Plan |
Sales
Service and tech support
Sales launch activities |
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| Regulatory and Legal Issues |
Partnership agreement
Privacy
Trademark / copyright |
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| Financial Analysis |
Start up costs
Capital requirements / investment plan
Secured and intended sources of funds
Use of Funds
5-year income and cash-flow statements
Balance sheet, Break-even, profit and loss statement
Historical results compared to forecast |
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| Product or Service Launch Plan |
Training
Marketing / advertising - initial launch and subsequent steady state
Criteria for go/no-go decisions |
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| Management Team |
| Background and biographies on the talent, staff, and board of directors |
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| Overall Product Plan |
Project timeline
Definition of the critical path |
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| Appendix |
| Collateral (capital investment, etc.) |
